Case Studies
Diagnostic Mapping. Decision Advisory. Outcome Support.
From a state housing showcase to a national platform
Two ways of describing the same work one physical demonstration, one national system needed to become a single story stakeholders could act on.
$40M
Federal Investment Secured
1,000+
Attendees across the program
1 → national
Site scaled to platform
The challenge
One project, told two ways
Building 4.0 CRC brings together government, industry and research partners to modernise how Australia designs and delivers housing.
Codex Communication was initially engaged to support the communications, stakeholder engagement and public positioning surrounding the Homes NSW Modern Methods of Construction Showcase.
As the work progressed, the communications challenge grew significantly.
Building 4.0 was no longer simply an explanation of a research projects or a demonstration apartment. It was helping develop a repeatable, open and nationally scalable approach to housing delivery.
CLIENT
Building 4.0 CRC
SECTOR
Housing & construction tech
PARTNERS
Homes NSW, industry & research partners
What Codex Comunication Did
Two tenses, one narrative
Codex’s first move was to stop treating the Showcase and the platform as separate communications work streams and treat them as one story told in two tenses: this is what we built present, physical, provable and this is what it enables future, national, scalable. Every piece of messaging after that, FAQs, boilerplate, executive talking points, was built to hold both tenses in the same sentence, so a housing minister and a manufacturing partner could read the same paragraph and each get their answer.
"Paul Higgins and the Codex Communication team showed strong strategic judgement, a clear understanding of government processes, and an ability to navigate complex stakeholder environments."
Professor Mathew Aitchison, CEO, Building 4.0 CRC
Codex worked closely with senior executives, strategy leads and participating agencies.
Our role combined stakeholder management, strategic advice and communications. It Includes
Mapping government, industry and specialist stakeholders
Identifying areas of influence, dependency, agreement and concern
Designing and sequencing the engagement process
Facilitating discussions and workshops with senior leaders and subject-matter experts
Helping translate specialist evidence into clear strategic choices
Advising senior government leaders on stakeholder expectations and likely reactions;
Developing the overarching reform narrative
Preparing executive briefings, key messages and engagement materials
Clarifying governance and approval pathways
Anticipating issues that could affect confidence in the strategy or its implementation
Codex acted as a senior advisory partner, helping leaders interpret what they were hearing and use that intelligence to improve the strategy.
What Changed
The engagement established a clearer shared understanding of the reform across government, industry and specialist stakeholders.